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Sensitvity
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What is tooth sensitvity?
What is tooth sensitvity?
Tooth sensitivity is a sharp, sudden pain triggered by everyday things — a sip of cold water, a bite of ice cream, or even cold air. It happens when enamel wears down, exposing the soft layer underneath called dentine, which connects directly to the nerve.
The good news: it's common, manageable, and very treatable.
What you need to know about Sensitivity
What causes sensitivity?
Enamel wear or receding gums exposes the dentine beneath — letting hot, cold, or sweet triggers reach the nerve.
It's more common than you think
Sensitivity affects millions of adults globally, often developing so gradually it's easy to brush off — until it isn't.
Early signs are easy to miss
A brief twinge here, some discomfort there. If it's happening regularly, your teeth are worth paying attention to.
The right routine makes it manageable
A soft-bristled brush, a low-abrasion toothpaste with sensitivity-specific active ingredients, and a consistent gentle brushing technique can significantly reduce discomfort over time.
Your sensitivity routine
Sensitivity is common, manageable, and very responsive to the right care.
All products for sensitivity
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