From a baby's first tooth to a lifetime of good habits

Your mouth goes through real changes at every stage of life — and your routine should reflect that. Young children need protection from early cavities as their first teeth come in. Teenagers are navigating enamel care and fresh breath. Adults start to think about gum health and sensitivity. And as we get older, maintaining and repairing what we have becomes the priority. There's no single product that works for everyone — which is why Jordan designs solutions specifically for each stage of life.

Start brushing as soon as the first tooth appears — usually around 6 months old. Use a tiny smear of fluoride toothpaste, about the size of a grain of rice. From age 3, a pea-sized amount is enough. Always supervise young children while brushing, and ask your dentist if you have questions about the right toothpaste for your child's age and needs.

Enamel is the hardest substance in the human body, but it doesn't contain living cells — which means it cannot regenerate once it's fully worn away. Early-stage mineral loss can be partially reversed through remineralisation, which is where fluoride toothpaste plays a key role. The sooner you protect your enamel, the better — which is why building good habits during the teen years, before erosion sets in, makes a real long-term difference.

Sensitivity usually happens when the protective layer of enamel thins or when gum tissue recedes, exposing the more sensitive parts of the tooth. It's more common than most people realise — and it tends to become more noticeable with age. The good news: the right products make a real difference. A soft-bristle toothbrush and a toothpaste formulated for sensitivity can help reduce discomfort with consistent use. If sensitivity is sudden or severe, it's worth checking in with your dentist.

Yes, and the impact is bigger than most people expect. A toothbrush is effective at cleaning the front, back, and chewing surfaces of teeth — but it can't reach the spaces between them, where plaque and bacteria tend to accumulate most. That's where gum disease and cavities between teeth often start. Adding interdental cleaning — whether floss, interdental brushes, or floss picks — to your daily routine is one of the most effective steps you can take for your long-term oral health, at any age.